Observations made during the conduct of a longitudinal case study – a content analysis of published documents of 25 years of british airways plc to investigate motivations for csr although discussion of the ba study‟s findings is beyond the scope of this paper, references to it are made throughout the text for illustration. Implementation of corporate social responsibility (csr) among low-fares airlines (lfas) as revealed by members of the the key aspects of csr are briefly reviewed, along with selected case-studies of implementation in adoption of csr: british airways is very aware of its impact on the environment and in particular. Impact analysis (pg 343) external assessment the corporate responsibility report of iberia, lae, sa – hereinafter iberia or the company – is published every year to meet the an agreement was announced in november 2009 between british airways plc and iberia lae sa for a merger between. Paper studies the csr practices of 20 selected uk companies the analysis of csr policies is based on the global reporting initiative (gri) guidelines the analysis british airways travel and leisure ba british petroleum oil and gas bp glaxosmithkline pharmaceuticals and biotechnology gsl hsbc holdings. The modernization of the fleet in service and introducing new services increasing the airline's corporate social responsibility by promoting effective environmental performance and the british airways is influenced by the external factors that are highlighted by the pestel analysis as shown below 13 1.
The online version of international cases in tourism management by susan horner and john swarbrooke on sciencedirectcom, the world's leading platform for high quality peer-reviewed full-text books. By british airways and iberia independently prior to their recent merger as well as its environmental implications in order to create a common ground of 34 corporate social responsibility (csr) in the model case, british airways represents a clear asymmetry in terms of size com- pared to iberia. Services fujitsu cloud solutions · managed infrastructure services · fujitsu product support services solutions infrastructure solutions · industry solutions · business and technology solutions · fujitsu cloud solutions corporate about fujitsu · corporate profile · employment · our approach to csr · case studies. Agency: hills balfour client: las vegas challenge increase number of tour operators selling las vegas and boast sales through the trade solution tour operator joint marketing activity route development and subsequent management of high profile new airline route launches with british airways read more.
The emergence of corporate social responsibility for sustainable development of tourism the sector prizes including the 2003 british airways 'tourism for tomorrow' award for large scale tourism and personal reflection, the dissertation is building upon a series of case studies, including aspects of. Abstract: good communication sits at the heart of any successful enterprise internal communications is also being recognised increasingly as a powerful leader within a business — particularly, although not exclusively, a service business there are numerous reasons for this the pace of change in business and the. Pioneers like british airways, klm and lufthansa have been publishing corporate sustainability case studies which help put achievements and numbers in context can also improve a report independent verification of the ( integrated) report can play an important role in head of klm csr & environmental strategy.
British airways (ba) is the largest airline company in the uk and it flies globally to more than 400 destinations to airports in nearly 80 countries british airways is a part of international airline group (iag) that also owns three other airline brands – aer lingus, iberia and vueling the group also owns 1355 per cent of the. British airways has trusted scc across all core it infrastructure services for 15 years – and has signed a five-year contract extension to take the relationship through to 20 years. Keywords corporate social reporting (csr), corporate social disclosure (csd ), legitimacy theory (lt), content analysis (ca), case study, british airways (ba ), singapore airlines (sia) petros vourvachis faculty of business and law kingston university room 330, kingston hill surrey, kt2 7lb.
Find out how ogilvyone worked with british airways to create an outdoor digital marketing campaign to drive interactions and inspire travel bookings. Case studies some of our work british chamberof commerce | an international chamber of commerce work website design publicity material objectives to produce clear and readily accessible british airways | an international airline work public relations management event management crisis management. In addition to his eight years leading cipsa, jonathan has worked in both procurement and sales for british airways & qantas and been marketing director of two public companies – chubb and regus he has a degree in economics, is a fully qualified procurement professional, has the aicd diploma in corporate.